Let’s get this clear. Now is 2019, no one sends you their offer via traditional mails. Now everything is digital! All the offers you get or you intend to send to your prospects is via emails.
But when it comes to marketing, segmenting the market properly and sending the right offer to each individual is extremely important! But it is impossible to do it manually for each individual who signs up to your mailing list. That’s why you need a mailing service with an excellent automation system, which will automatically add each subscriber to the mailing list and then decide to which segment the subscriber should be added depending on the actions they take.
Almost everyone whom I see and lots of clients I have worked for, always seems to go for MailChimp, obviously, because it’s free. But what they do not realize, they are bringing a whole lot of pain and frustration into their life.
Well, if you are looking to segment your potential customers into different segments based on their needs, then MailChimp is the worst option you may stumble upon. Only a few months ago, one of my client simply asked me to set up a simple weekly email series to every new subscriber. Believe me, it took me about two weeks to figure it out. There are not enough official MailChimp tutorials present, thanks to some kind YouTubers who are helping out.
NOT ONLY THAT, once MailChimp realizes that you are running a mailing list for dating, affiliate marketing or gambling, they will shut down your MailChimp account suddenly without any notice!
That’s what happened to the automation which I made for my client. My client’s business was related to dating. After I have made the MailChimp automation spending two weeks, and I was testing it out. MailChimp suddenly sent me a message that my client’s account is suspended. Because according to their Terms of Service, they do not allow dating, affiliate sites.
After my client’s MailChimp account was suspended, he decided to go with ActiveCampaign. I was really worried, that I would need to do the same process yet again as I did with MailChimp. But surprisingly, it took me about 15 minutes to figure it out. Because they have tons of official tutorial videos. Plus their user interface is extremely easy to use.
Their segmentation, and logical process is absolutely a joy to work with. Please have a look at the screenshot below of I how I easily made the automation my using some simple algorithms.
The fact of the matter is that if you would like to make the full use of email marketing, divide your prospects into separate segments, make the full use of automation then ActiveCampaign is your answer.
But if you are looking simply to collect names, and emails by providing a lead magnet in return, then you can use MailChimp. But ultimately you will have to migrate to the advanced automation of ActiveCampaign.
It’s all up to you!
| Recommended WordPress Resource | Benefits of using it |
|---|---|
| Bluehost | Bluehost is the best WordPress hosting in the market right now. Not only it provides superior performance but also easy to get started for a newbie with a fair price. They provide effective Managed WordPress hosting which will allow you to install WordPress in seconds, and easily log in to your WordPress from your Bluehost account. Regular full website backups depending on the package you use, 24/7 support. |
| The WordPress Security Handbook: Protecting Your Site from Attacks | The WordPress Security Handbook is a comprehensive guide that covers all aspects of securing a WordPress site. With 30 chapters, it covers everything from an introduction to WordPress security, to understand the different threats that can affect your site, to implementing best practices for managing user accounts and passwords. |
| Elementor Pro | The most powerful, easiest to use, and lightweight WordPress page builder in the market. Currently, it is the number 1 WordPress page builder. Used in theme demos in the ThemeForest themes. |
| Element Pack | This is a useful Elementor addon plugin that adds around 60 addon elements to your Elementor page builder. Useful elements such as the Instagram gallery, table, document viewer, iframe, and much more. |
| WP Engine | Reliable WordPress hosting. Super fast, regular automatic backups, built-in CDN for faster content delivery, top-notch security, and more! |
| Jupiter Multipurpose WordPress theme for Elementor | Import among many 450 ready-made websites made with Elementor and customize them according to your needs. Advanced WooCommerce checkout options optimized for better conversions. |
| WP Rocket | A magical WordPress plugin that will reduce the load time of your website to less than a second. It is an all-in-one speed optimization tool. It will also improve your Google Page Insights score. As the pages load quicker your website bounce rate will decrease, and average pages on time will increase. Eventually, you will get more traffic. |
| Slider Revolution | The most powerful and advanced WordPress slider plugin ever. Over 200+ ready eye candy slider templates to wow your website visitors. Advanced animations, parallax effects, and interactive features. |
| Duplicator Pro | This plugin will save you from disaster. It keeps regular backups of your WordPress sites. In case you break your site you can easily recover it. Using this plugin you can also easily migrate your WordPress sites. It can also keep cloud backups such as Dropbox, Google Drive, One Drive, etc. |
| Themeforest | Buy any type of beautiful WordPress theme from here such as blogging, WooCommerce, Real Estate, etc. Ability to import any demo site. Chose any type of page builder such as Elementor, WP Bakery, Muffin builder, etc. |
| Envira Gallery | Best WordPress image and video gallery plugin. Easy to use with powerful and advanced features. If your WordPress page builder does not have a good enough gallery element then check this one out! – Completely responsive on mobile – Social Media Integration – Slideshow & Fullscreen – Drag & Drop Builder |
| Ithemes Security Pro | It is a powerful WordPress security plugin. It will protect your website from bots trying to hack into your site through a brute force attack. It can also scan your website and remove malware. |
| Getty Images | Get premium stock images from here. Using high-quality and premium stock images on your site will make your site look professional. Visitors will be impressed and quickly turn into paying customers. |
| WP Forms | One of the most popular WordPress form plugins ever. Easily build advanced contact, payment, donation, survey, and newsletter forms with zero coding. Embed your forms on posts/pages using a shortcode. Built-in Recaptcha to prevent spam. The information of people submitting the form will be stored as leads directly on the website. |
| Namecheap | Buy any type of domain name at a very low price. The renewal rates are also reasonable. I use namecheap domain names on all of my websites. |
In our pursuit of a healthier lifestyle, many of us grapple with weight issues. The…
If you're seeking an effortless way to set up a WordPress website, look no further.…
In this blog post, we will explore the process of adding a subdomain using Namecheap…
Step 1: Introduction A few days ago, I stumbled upon a Facebook post filled with…
In this blog post, we will explore how to ensure consistency in fonts, font sizes,…
In this blog post, we'll delve into the process of adding a product filter in…