Let’s get this clear. Now is 2019, no one sends you their offer via traditional mails. Now everything is digital! All the offers you get or you intend to send to your prospects is via emails.
But when it comes to marketing, segmenting the market properly and sending the right offer to each individual is extremely important! But it is impossible to do it manually for each individual who signs up to your mailing list. That’s why you need a mailing service with an excellent automation system, which will automatically add each subscriber to the mailing list and then decide to which segment the subscriber should be added depending on the actions they take.
Almost everyone whom I see and lots of clients I have worked for, always seems to go for MailChimp, obviously, because it’s free. But what they do not realize, they are bringing a whole lot of pain and frustration into their life.
MailChimp Automation Stinks
Well, if you are looking to segment your potential customers into different segments based on their needs, then MailChimp is the worst option you may stumble upon. Only a few months ago, one of my client simply asked me to set up a simple weekly email series to every new subscriber. Believe me, it took me about two weeks to figure it out. There are not enough official MailChimp tutorials present, thanks to some kind YouTubers who are helping out.
NOT ONLY THAT, once MailChimp realizes that you are running a mailing list for dating, affiliate marketing or gambling, they will shut down your MailChimp account suddenly without any notice!
That’s what happened to the automation which I made for my client. My client’s business was related to dating. After I have made the MailChimp automation spending two weeks, and I was testing it out. MailChimp suddenly sent me a message that my client’s account is suspended. Because according to their Terms of Service, they do not allow dating, affiliate sites.
Why ActiveCampaign is Awesome
After my client’s MailChimp account was suspended, he decided to go with ActiveCampaign. I was really worried, that I would need to do the same process yet again as I did with MailChimp. But surprisingly, it took me about 15 minutes to figure it out. Because they have tons of official tutorial videos. Plus their user interface is extremely easy to use.
Their segmentation, and logical process is absolutely a joy to work with. Please have a look at the screenshot below of I how I easily made the automation my using some simple algorithms.
The fact of the matter is that if you would like to make the full use of email marketing, divide your prospects into separate segments, make the full use of automation then ActiveCampaign is your answer.
But if you are looking simply to collect names, and emails by providing a lead magnet in return, then you can use MailChimp. But ultimately you will have to migrate to the advanced automation of ActiveCampaign.
It’s all up to you!
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